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EDITORIAL: Recherches sur la Marque : quelques dangers, quelques directions

Dwight Merunka 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01822514
Contributor : Yasmine El Alami Connect in order to contact the contributor
Submitted on : Monday, June 25, 2018 - 11:33:22 AM
Last modification on : Friday, October 22, 2021 - 3:36:28 AM

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  • HAL Id : hal-01822514, version 1

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UNIV-AMU | UNIV-TLN | CERGAM | AFM_RAM_DM

Citation

Dwight Merunka. EDITORIAL: Recherches sur la Marque : quelques dangers, quelques directions. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2002, 17 (3). ⟨hal-01822514⟩

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