How sex differences in perceptions influence customer satisfaction: a study of theatre audiences

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Submitted on : Monday, June 25, 2018 - 1:49:47 PM
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Zannie Giraud Voss, Veronique Cova. How sex differences in perceptions influence customer satisfaction: a study of theatre audiences. Marketing Theory, SAGE Publications, 2006, 6 (2), pp.201 - 221. ⟨10.1177/1470593106063983⟩. ⟨hal-01822696⟩

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