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How sex differences in perceptions influence customer satisfaction: a study of theatre audiences

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https://hal-amu.archives-ouvertes.fr/hal-01822696
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Monday, June 25, 2018 - 1:49:47 PM
Last modification on : Thursday, July 14, 2022 - 4:07:44 AM

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Zannie Giraud Voss, Veronique Cova. How sex differences in perceptions influence customer satisfaction: a study of theatre audiences. Marketing Theory, 2006, 6 (2), pp.201 - 221. ⟨10.1177/1470593106063983⟩. ⟨hal-01822696⟩

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