Skip to Main content Skip to Navigation
Journal articles

On the road to prosumption: marketing discourse and the development of consumer competencies

Document type :
Journal articles
Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-01822713
Contributor : Yasmine El Alami Connect in order to contact the contributor
Submitted on : Monday, June 25, 2018 - 1:56:15 PM
Last modification on : Friday, October 22, 2021 - 3:35:31 AM

Identifiers

Collections

Citation

Bernard Cova, Veronique Cova. On the road to prosumption: marketing discourse and the development of consumer competencies. Consumption, Markets and Culture, Taylor & Francis, 2012, 15 (2), pp.149 - 168. ⟨10.1080/10253866.2012.654956⟩. ⟨hal-01822713⟩

Share

Metrics

Les métriques sont temporairement indisponibles