On the road to prosumption: marketing discourse and the development of consumer competencies

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Submitted on : Monday, June 25, 2018 - 1:56:15 PM
Last modification on : Tuesday, June 26, 2018 - 1:17:52 AM

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Bernard Cova, Veronique Cova. On the road to prosumption: marketing discourse and the development of consumer competencies. Consumption, Markets and Culture, Taylor & Francis, 2012, 15 (2), pp.149 - 168. ⟨10.1080/10253866.2012.654956⟩. ⟨hal-01822713⟩

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