Journal Articles
Consumption, Markets and Culture
Year : 2012
Yasmine EL ALAMI : Connect in order to contact the contributor
https://hal-amu.archives-ouvertes.fr/hal-01822713
Submitted on : Monday, June 25, 2018-1:56:15 PM
Last modification on : Thursday, July 14, 2022-4:07:44 AM
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Bernard Cova, Veronique Cova. On the road to prosumption: marketing discourse and the development of consumer competencies. Consumption, Markets and Culture, 2012, 15 (2), pp.149 - 168. ⟨10.1080/10253866.2012.654956⟩. ⟨hal-01822713⟩
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