A mixed marketing in the public sector: between democracy and efficiency: the case of municipal libraries in the city of Marseille - Archive ouverte HAL Access content directly
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A mixed marketing in the public sector: between democracy and efficiency: the case of municipal libraries in the city of Marseille

Christophe Alaux
Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01822895

Submitted on : Monday, June 25, 2018-3:29:56 PM

Last modification on : Thursday, July 14, 2022-4:07:45 AM

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hal-01822895 , version 1 (25-06-2018)

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Christophe Alaux. A mixed marketing in the public sector: between democracy and efficiency: the case of municipal libraries in the city of Marseille. European Group for Public Administration, 2007, Madrid, Spain. ⟨hal-01822895⟩

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