Place attractiveness and Events: From Economic Impacts to Place Marketing

Christophe Alaux 1 Léa Boutard 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01822927
Contributor : Laura Carmouze <>
Submitted on : Monday, June 25, 2018 - 3:48:25 PM
Last modification on : Thursday, May 23, 2019 - 11:06:02 AM

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Christophe Alaux, Léa Boutard. Place attractiveness and Events: From Economic Impacts to Place Marketing. journal of international business research and marketing, 2017, 2 (4), pp.25-29. ⟨hal-01822927⟩

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