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Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees

Nabil Ghantous 1 Ferry Jaolis 
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01823080
Contributor : Yasmine EL ALAMI Connect in order to contact the contributor
Submitted on : Monday, June 25, 2018 - 5:09:16 PM
Last modification on : Sunday, June 26, 2022 - 10:15:02 AM

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Nabil Ghantous, Ferry Jaolis. Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees. International Business Research, Canadian Center of Science and Education, 2012, 6 (2), ⟨10.5539/ibr.v6n2p112⟩. ⟨hal-01823080⟩

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