Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees - Archive ouverte HAL Access content directly
Journal Articles International Business Research Year : 2012

Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees

Nabil Ghantous
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Centre d'Études et de Recherche en Gestion d'Aix-Marseille
Ferry Jaolis
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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01823080

Submitted on : Monday, June 25, 2018-5:09:16 PM

Last modification on : Thursday, July 14, 2022-4:07:45 AM

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hal-01823080 , version 1 (25-06-2018)

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Nabil Ghantous, Ferry Jaolis. Conceptualizing Franchisee-based Brand Equity - A Framework of the Sources and Outcomes of the Brand’s Added Value for Franchisees. International Business Research, 2012, 6 (2), ⟨10.5539/ibr.v6n2p112⟩. ⟨hal-01823080⟩

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