Chris Baumann, Kim Ngoc Phan, Nabil Ghantous. Managing brand associations to drive customers’ trust and loyalty in Vietnamese banking.
International Journal of Bank Marketing, Emerald, 2013, 31 (6), pp.456 - 480.
⟨10.1108/IJBM-04-2013-0038⟩.
⟨hal-01823099⟩ 