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Journal Articles Journal of Marketing Management Year : 2013

Party time: recreation rituals in the world of B2B

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https://hal-amu.archives-ouvertes.fr/hal-01826322

Submitted on : Friday, June 29, 2018-12:09:08 PM

Last modification on : Thursday, July 14, 2022-4:07:49 AM

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hal-01826322 , version 1 (29-06-2018)

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Julien Cayla, Bernard Cova, Lionel Maltèse. Party time: recreation rituals in the world of B2B. Journal of Marketing Management, 2013, 29 (11-12), pp.1394 - 1421. ⟨10.1080/0267257X.2013.803138⟩. ⟨hal-01826322⟩

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