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Party time: recreation rituals in the world of B2B

Julien Cayla Bernard Cova 1 Lionel Maltèse 2, 3
1 Cermes
2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
3 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01826322
Contributor : Fabienne Perez <>
Submitted on : Friday, June 29, 2018 - 12:09:08 PM
Last modification on : Saturday, June 30, 2018 - 1:24:56 AM

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Julien Cayla, Bernard Cova, Lionel Maltèse. Party time: recreation rituals in the world of B2B. Journal of Marketing Management, Westburn Publishers, 2013, 29 (11-12), pp.1394 - 1421. ⟨10.1080/0267257X.2013.803138⟩. ⟨hal-01826322⟩

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