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https://hal-amu.archives-ouvertes.fr/hal-01828623 Contributor : Pauline TESIOConnect in order to contact the contributor Submitted on : Tuesday, July 3, 2018 - 12:09:35 PM Last modification on : Sunday, June 26, 2022 - 10:22:43 AM
Aurélie Kessous, Elyette Roux. Les marques perçues comme «nostalgiques»: conséquences sur les attitudes et les relations des consommateurs à la marque. Recherche et Applications en Marketing (French Edition), SAGE Publications, 2010. ⟨hal-01828623⟩