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Nostalgie et management des marques : approche sémiotique

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https://hal-amu.archives-ouvertes.fr/hal-01828632
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Submitted on : Tuesday, July 3, 2018 - 12:14:26 PM
Last modification on : Thursday, July 14, 2022 - 4:07:52 AM

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Aurélie Kessous, Elyette Roux. Nostalgie et management des marques : approche sémiotique. Management & Avenir, 2012, 54 (4), ⟨10.3917/mav.054.0015⟩. ⟨hal-01828632⟩

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