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Nostalgie et management des marques : approche sémiotique

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https://hal-amu.archives-ouvertes.fr/hal-01828632
Contributor : Pauline Tesio <>
Submitted on : Tuesday, July 3, 2018 - 12:14:26 PM
Last modification on : Wednesday, April 24, 2019 - 2:48:02 PM

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Aurélie Kessous, Elyette Roux. Nostalgie et management des marques : approche sémiotique. Management & Avenir, INSEEC/Management Prospective Ed. 2012, 54 (4), ⟨10.3917/mav.054.0015⟩. ⟨hal-01828632⟩

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