Nostalgia, autobiographical memories and brand communication: a semiotic analysis

Aurélie Kessous 1 Elyette Roux 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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Submitted on : Tuesday, July 3, 2018 - 12:17:33 PM
Last modification on : Wednesday, April 24, 2019 - 2:48:02 PM

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Aurélie Kessous, Elyette Roux. Nostalgia, autobiographical memories and brand communication: a semiotic analysis. Marketing ZFP, ISTE Ltd and John Wiley&SONS, 2013, 35 (1), pp.50 - 57. ⟨10.15358/0344-1369_2013_1_50⟩. ⟨hal-01828639⟩

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