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Journal Articles Marketing ZFP Year : 2013

Nostalgia, autobiographical memories and brand communication: a semiotic analysis

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https://hal-amu.archives-ouvertes.fr/hal-01828639

Submitted on : Tuesday, July 3, 2018-12:17:33 PM

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hal-01828639 , version 1 (03-07-2018)

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Aurélie Kessous, Elyette Roux. Nostalgia, autobiographical memories and brand communication: a semiotic analysis. Marketing ZFP, 2013, 35 (1), pp.50 - 57. ⟨10.15358/0344-1369_2013_1_50⟩. ⟨hal-01828639⟩

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