Skip to Main content Skip to Navigation
Journal articles

Nostalgia, autobiographical memories and brand communication: a semiotic analysis

Document type :
Journal articles
Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-01828639
Contributor : Pauline TESIO Connect in order to contact the contributor
Submitted on : Tuesday, July 3, 2018 - 12:17:33 PM
Last modification on : Thursday, July 14, 2022 - 4:07:52 AM

Identifiers

Collections

Citation

Aurélie Kessous, Elyette Roux. Nostalgia, autobiographical memories and brand communication: a semiotic analysis. Marketing ZFP, ISTE Ltd and John Wiley&SONS, 2013, 35 (1), pp.50 - 57. ⟨10.15358/0344-1369_2013_1_50⟩. ⟨hal-01828639⟩

Share

Metrics

Record views

19