https://hal-amu.archives-ouvertes.fr/hal-01828648 Contributor : Pauline TesioConnect in order to contact the contributor Submitted on : Tuesday, July 3, 2018 - 12:23:53 PM Last modification on : Friday, October 22, 2021 - 3:36:32 AM
Aurélie Kessous. Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation. Journal of Brand Strategy, 2014, 3 (2). ⟨hal-01828648⟩