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Journal Articles Journal of Brand Strategy Year : 2014

Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation

Aurélie Kessous
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Centre d'Études et de Recherche en Gestion d'Aix-Marseille

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01828648

Submitted on : Tuesday, July 3, 2018-12:23:53 PM

Last modification on : Thursday, July 14, 2022-4:07:52 AM

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hal-01828648 , version 1 (03-07-2018)

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Aurélie Kessous. Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation. Journal of Brand Strategy, 2014, 3 (2). ⟨hal-01828648⟩

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