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Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation

Aurélie Kessous 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-01828648
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Submitted on : Tuesday, July 3, 2018 - 12:23:53 PM
Last modification on : Wednesday, April 24, 2019 - 2:48:02 PM

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  • HAL Id : hal-01828648, version 1

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Aurélie Kessous. Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation. Journal of Brand Strategy, 2014, 3 (2). ⟨hal-01828648⟩

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