Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation - Aix-Marseille Université Access content directly
Journal Articles Journal of Brand Strategy Year : 2014

Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation

Aurélie Kessous
  • Function : Author
  • PersonId : 1001240
Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Domains

Business administration

Pauline TESIO  : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01828648

Submitted on : Tuesday, July 3, 2018-12:23:53 PM

Last modification on : Thursday, July 14, 2022-4:07:52 AM

Not file

Dates and versions

hal-01828648 , version 1 (03-07-2018)

Identifiers

  • HAL Id : hal-01828648 , version 1

Cite

Aurélie Kessous. Nostalgia, autobiographical memories and brand strategy: Marketing to the post–World War I generation. Journal of Brand Strategy, 2014, 3 (2). ⟨hal-01828648⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

UNIV-TLN UNIV-AMU CERGAM
26 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More