Journal Articles
Journal of Marketing Management
Year : 2015
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https://hal-amu.archives-ouvertes.fr/hal-01828667
Submitted on : Tuesday, July 3, 2018-12:31:25 PM
Last modification on : Thursday, July 14, 2022-4:07:52 AM
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- HAL Id : hal-01828667 , version 1
- DOI : 10.1080/0267257X.2015.1088889
Cite
Aurélie Kessous. Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past. Journal of Marketing Management, 2015, 31 (17-18), pp.1899 - 1923. ⟨10.1080/0267257X.2015.1088889⟩. ⟨hal-01828667⟩
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