Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past

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Submitted on : Tuesday, July 3, 2018 - 12:31:25 PM
Last modification on : Wednesday, April 24, 2019 - 2:48:02 PM

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Aurélie Kessous. Nostalgia and brands: a sweet rather than a bitter cultural evocation of the past. Journal of Marketing Management, Westburn Publishers, 2015, 31 (17-18), pp.1899 - 1923. ⟨10.1080/0267257X.2015.1088889⟩. ⟨hal-01828667⟩

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