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The role of emotions on attitude toward the brand (Ab): For a total mediation of attitude toward the ad (Aad)

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https://hal-amu.archives-ouvertes.fr/hal-01830202
Contributor : Pauline Tesio <>
Submitted on : Wednesday, July 4, 2018 - 4:39:54 PM
Last modification on : Tuesday, March 19, 2019 - 9:30:03 PM

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  • HAL Id : hal-01830202, version 1

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Virginie de Barnier. The role of emotions on attitude toward the brand (Ab): For a total mediation of attitude toward the ad (Aad). Recherches et applications en Marketing, 2002, pp.144. ⟨hal-01830202⟩

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