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Les lecteurs sont-ils capables d'anthropomorphiser leur magazine ?

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https://hal-amu.archives-ouvertes.fr/hal-01830213
Contributor : Pauline Tesio Connect in order to contact the contributor
Submitted on : Wednesday, July 4, 2018 - 4:52:27 PM
Last modification on : Monday, February 14, 2022 - 3:10:15 AM

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Rita Valette-Florence, Virginie de Barnier. Les lecteurs sont-ils capables d'anthropomorphiser leur magazine ?. Management & Avenir, INSEEC/Management Prospective Ed. 2009, 27 (7), ⟨10.3917/mav.027.0054⟩. ⟨hal-01830213⟩

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