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Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2010

Toward a Larger Framework of the Generation Concept in Marketing

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hal-01830271 , version 1 (04-07-2018)

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Bénédicte Bourcier-Bequaert, Virginie de Barnier. Toward a Larger Framework of the Generation Concept in Marketing. Recherche et Applications en Marketing (English Edition), 2010, 25 (3), pp.115 - 134. ⟨10.1177/205157071002500305⟩. ⟨hal-01830271⟩
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