Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert; Virginie de Barnier

Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert ¹ Virginie de Barnier ^{2, 3}

1 IPAG Nice

2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-amu.archives-ouvertes.fr/hal-01830271
Contributor : Pauline Tesio <>
Submitted on : Wednesday, July 4, 2018 - 6:24:45 PM
Last modification on : Wednesday, April 10, 2019 - 3:58:03 PM

Toward a Larger Framework of the Generation Concept in Marketing

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Toward a Larger Framework of the Generation Concept in Marketing

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