Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert 1 Virginie de Barnier 2, 3
1 IPAG Nice
2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
Document type :
Journal articles
Complete list of metadatas
https://hal-amu.archives-ouvertes.fr/hal-01830271
Contributor : Pauline Tesio <>
Submitted on : Wednesday, July 4, 2018 - 6:24:45 PM
Last modification on : Wednesday, April 10, 2019 - 3:58:03 PM

Identifiers

Collections

UNIV-AMU | CERGAM | UNIV-TLN

Citation

Bénédicte Bourcier-Bequaert, Virginie de Barnier. Toward a Larger Framework of the Generation Concept in Marketing. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2010, 25 (3), pp.115 - 134. ⟨10.1177/205157071002500305⟩. ⟨hal-01830271⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

66

Contact

CCSD