Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert; Virginie de Barnier

doi:10.1177/205157071002500305

Journal articles

Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert ¹ Virginie de Barnier ^{2, 3}

1 IPAG Nice

2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01830271
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Submitted on : Wednesday, July 4, 2018 - 6:24:45 PM
Last modification on : Friday, October 22, 2021 - 3:36:32 AM

Toward a Larger Framework of the Generation Concept in Marketing

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