Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert 1 Virginie de Barnier 2, 3
1 IPAG Nice
2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
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Submitted on : Wednesday, July 4, 2018 - 6:24:45 PM
Last modification on : Wednesday, April 10, 2019 - 3:58:03 PM

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Bénédicte Bourcier-Bequaert, Virginie de Barnier. Toward a Larger Framework of the Generation Concept in Marketing. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2010, 25 (3), pp.115 - 134. ⟨10.1177/205157071002500305⟩. ⟨hal-01830271⟩

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