Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert; Virginie de Barnier

doi:10.1177/205157071002500305

Journal articles

Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert ¹ Virginie de Barnier ²

1 IPAG Nice

2 AMU - Aix Marseille Université

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01830271
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Submitted on : Wednesday, July 4, 2018 - 6:24:45 PM
Last modification on : Wednesday, March 23, 2022 - 3:18:35 AM

Toward a Larger Framework of the Generation Concept in Marketing

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Toward a Larger Framework of the Generation Concept in Marketing

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