Toward a Larger Framework of the Generation Concept in Marketing

Bénédicte Bourcier-Bequaert; Virginie de Barnier

doi:10.1177/205157071002500305

Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2010

Toward a Larger Framework of the Generation Concept in Marketing

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Bénédicte Bourcier-Bequaert

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IPAG Nice

Virginie de Barnier

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PersonId : 171999
IdHAL : virginie-de-barnier
ORCID : 0000-0002-5596-2448
IdRef : 088363910

Aix Marseille Université

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01830271

Submitted on : Wednesday, July 4, 2018-6:24:45 PM

Last modification on : Wednesday, March 23, 2022-3:18:35 AM

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hal-01830271 , version 1 (04-07-2018)

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HAL Id : hal-01830271 , version 1
DOI : 10.1177/205157071002500305

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Bénédicte Bourcier-Bequaert, Virginie de Barnier. Toward a Larger Framework of the Generation Concept in Marketing. Recherche et Applications en Marketing (English Edition), 2010, 25 (3), pp.115 - 134. ⟨10.1177/205157071002500305⟩. ⟨hal-01830271⟩

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