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Toward a Larger Framework of the Generation Concept in Marketing

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https://hal-amu.archives-ouvertes.fr/hal-01830271
Contributor : Pauline Tesio <>
Submitted on : Wednesday, July 4, 2018 - 6:24:45 PM
Last modification on : Monday, August 24, 2020 - 7:44:45 PM

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Bénédicte Bourcier-Bequaert, Virginie de Barnier. Toward a Larger Framework of the Generation Concept in Marketing. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2010, 25 (3), pp.115 - 134. ⟨10.1177/205157071002500305⟩. ⟨hal-01830271⟩

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