Towards a micro conception of brand personality: An application for print media brands in a French context

Rita Valette-Florence; Virginie de Barnier

doi:10.1016/j.jbusres.2011.12.008

Journal Articles Journal of Business Research Year : 2013

Towards a micro conception of brand personality: An application for print media brands in a French context

(1, 2) ,

1
2

Rita Valette-Florence

Function : Author

(Axe de recherche : Marketing)

Université Grenoble Alpes - Institut d'Administration des Entreprises

Virginie de Barnier

Function : Author
PersonId : 171999
IdHAL : virginie-de-barnier
ORCID : 0000-0002-5596-2448
IdRef : 088363910

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Humanities and Social Sciences Business administration

Pauline TESIO : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01830276

Submitted on : Wednesday, July 4, 2018-6:32:49 PM

Last modification on : Friday, March 24, 2023-2:53:07 PM

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hal-01830276 , version 1 (04-07-2018)

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HAL Id : hal-01830276 , version 1
DOI : 10.1016/j.jbusres.2011.12.008

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Rita Valette-Florence, Virginie de Barnier. Towards a micro conception of brand personality: An application for print media brands in a French context. Journal of Business Research, 2013, 66 (7), pp.897 - 903. ⟨10.1016/j.jbusres.2011.12.008⟩. ⟨hal-01830276⟩

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Towards a micro conception of brand personality: An application for print media brands in a French context

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