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Towards a micro conception of brand personality: An application for print media brands in a French context

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https://hal-amu.archives-ouvertes.fr/hal-01830276
Contributor : Pauline Tesio Connect in order to contact the contributor
Submitted on : Wednesday, July 4, 2018 - 6:32:49 PM
Last modification on : Monday, February 14, 2022 - 3:28:55 AM

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Rita Valette-Florence, Virginie de Barnier. Towards a micro conception of brand personality: An application for print media brands in a French context. Journal of Business Research, Elsevier, 2013, 66 (7), pp.897 - 903. ⟨10.1016/j.jbusres.2011.12.008⟩. ⟨hal-01830276⟩

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