Towards a micro conception of brand personality: An application for print media brands in a French context

Rita Valette-Florence; Virginie de Barnier

doi:10.1016/j.jbusres.2011.12.008

Journal articles

Towards a micro conception of brand personality: An application for print media brands in a French context

Rita Valette-Florence ^{1, 2} Virginie de Barnier ^{3, 4}

1 (Axe de recherche : Marketing)

CERAG - Centre d'études et de recherches appliquées à la gestion

2 UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises

3 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

4 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

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Submitted on : Wednesday, July 4, 2018 - 6:32:49 PM
Last modification on : Tuesday, May 11, 2021 - 11:36:23 AM

Towards a micro conception of brand personality: An application for print media brands in a French context

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Towards a micro conception of brand personality: An application for print media brands in a French context

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