Journal Articles
Journal of Business Research
Year : 2013
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https://hal-amu.archives-ouvertes.fr/hal-01830276
Submitted on : Wednesday, July 4, 2018-6:32:49 PM
Last modification on : Friday, March 24, 2023-2:53:07 PM
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Identifiers
- HAL Id : hal-01830276 , version 1
- DOI : 10.1016/j.jbusres.2011.12.008
Cite
Rita Valette-Florence, Virginie de Barnier. Towards a micro conception of brand personality: An application for print media brands in a French context. Journal of Business Research, 2013, 66 (7), pp.897 - 903. ⟨10.1016/j.jbusres.2011.12.008⟩. ⟨hal-01830276⟩
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