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Sexually Appealing Ads Effectiveness on Indonesian Customers

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https://hal-amu.archives-ouvertes.fr/hal-01830280
Contributor : Pauline Tesio <>
Submitted on : Wednesday, July 4, 2018 - 6:35:44 PM
Last modification on : Monday, April 1, 2019 - 5:02:07 PM

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  • HAL Id : hal-01830280, version 1

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Catur Sugiarto, Virginie de Barnier. Sexually Appealing Ads Effectiveness on Indonesian Customers. European Journal of Business and Management, 2013, 5 (9). ⟨hal-01830280⟩

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