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Sexually Appealing Ads Effectiveness on Indonesian Customers

Catur Sugiarto 1 Virginie de Barnier 2, 1
1 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01830280
Contributor : Pauline Tesio Connect in order to contact the contributor
Submitted on : Wednesday, July 4, 2018 - 6:35:44 PM
Last modification on : Friday, October 22, 2021 - 3:36:32 AM

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  • HAL Id : hal-01830280, version 1

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Catur Sugiarto, Virginie de Barnier. Sexually Appealing Ads Effectiveness on Indonesian Customers. European Journal of Business and Management, 2013, 5 (9). ⟨hal-01830280⟩

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