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Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?

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https://hal-amu.archives-ouvertes.fr/hal-01830288
Contributor : Pauline Tesio <>
Submitted on : Wednesday, July 4, 2018 - 6:45:28 PM
Last modification on : Monday, August 24, 2020 - 7:44:10 PM

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Stéphane Salgado, Virginie de Barnier. Encouraging and rewarding consumer creativity in new product development processes: How to motivate consumers involved in creative contests?. Recherche et Applications en Marketing (English Edition), SAGE Publications, 2016, 31 (3), pp.88 - 110. ⟨10.1177/2051570716662411⟩. ⟨hal-01830288⟩

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