Skip to Main content Skip to Navigation
Journal articles

A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico

Document type :
Journal articles
Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-01831905
Contributor : Pauline Tesio Connect in order to contact the contributor
Submitted on : Friday, July 6, 2018 - 12:42:09 PM
Last modification on : Friday, October 22, 2021 - 3:27:10 AM

Identifiers

  • HAL Id : hal-01831905, version 1

Collections

Citation

Virginie de Barnier, Virginie Maille, Pierre Valette-Florence, Karine Gallopel-Morvan. A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico. Advances in Consumer Research, The Association for Consumer Research, 2005, 6, pp.140-150. ⟨hal-01831905⟩

Share

Metrics

Record views

87