Journal Articles
Advances in Consumer Research
Year : 2005
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https://hal-amu.archives-ouvertes.fr/hal-01831905
Submitted on : Friday, July 6, 2018-12:42:09 PM
Last modification on : Sunday, February 13, 2022-4:32:02 AM
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- HAL Id : hal-01831905 , version 1
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Virginie de Barnier, Virginie Maille, Pierre Valette-Florence, Karine Gallopel-Morvan. A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico. Advances in Consumer Research, 2005, 6, pp.140-150. ⟨hal-01831905⟩
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