A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico

Virginie de Barnier; Virginie Maille; Pierre Valette-Florence; Karine Gallopel-Morvan

Journal Articles Advances in Consumer Research Year : 2005

A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico

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Virginie de Barnier

Function : Author
PersonId : 171999
IdHAL : virginie-de-barnier
ORCID : 0000-0002-5596-2448
IdRef : 088363910

Centre d'Études et de Recherche en Gestion d'Aix-Marseille

CV

Virginie Maille

Function : Author

Pierre Valette-Florence

Function : Author
PersonId : 934164

Karine Gallopel-Morvan

Function : Author
PersonId : 11795
IdHAL : karine-gallopel-morvan
ORCID : 0000-0003-0152-4079
IdRef : 125335903

EA Management des Organisations de Santé

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Humanities and Social Sciences Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01831905

Submitted on : Friday, July 6, 2018-12:42:09 PM

Last modification on : Sunday, February 13, 2022-4:32:02 AM

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hal-01831905 , version 1 (06-07-2018)

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Virginie de Barnier, Virginie Maille, Pierre Valette-Florence, Karine Gallopel-Morvan. A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico. Advances in Consumer Research, 2005, 6, pp.140-150. ⟨hal-01831905⟩

A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico

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