Virginie de Barnier, Virginie Maille, Pierre Valette-Florence, Karine Gallopel-Morvan. A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico.
Advances in Consumer Research, The Association for Consumer Research, 2005, 6, pp.140-150.
⟨hal-01831905⟩