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A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico

Virginie de Barnier 1 Virginie Maille Pierre Valette-Florence Karine Gallopel-Morvan 2
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 EA MOS - EA Management des Organisations de Santé
EHESP - École des Hautes Études en Santé Publique [EHESP] : EA 7348 MOS , PRES Sorbonne Paris Cité
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https://hal-amu.archives-ouvertes.fr/hal-01831905
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Submitted on : Friday, July 6, 2018 - 12:42:09 PM
Last modification on : Friday, October 22, 2021 - 3:27:10 AM

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  • HAL Id : hal-01831905, version 1

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Virginie de Barnier, Virginie Maille, Pierre Valette-Florence, Karine Gallopel-Morvan. A cross-cultural study of the persuasive effects of sexual and fear appealing messages: a comparison between France, Denmark, Thailand and Mexico. Advances in Consumer Research, The Association for Consumer Research, 2005, 6, pp.140-150. ⟨hal-01831905⟩

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