Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

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Submitted on : Friday, July 6, 2018 - 12:45:15 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Virginie de Barnier, Chris Janiszewski, Dwight Merunka, Stijn M.J. van Osselaer. Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference. Journal of Business Research, Elsevier, 2011, 64 (1), pp.1 - 2. ⟨10.1016/j.jbusres.2009.09.010⟩. ⟨hal-01831907⟩

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