Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

Virginie de Barnier; Chris Janiszewski; Dwight Merunka; Stijn M.J. van Osselaer

doi:10.1016/j.jbusres.2009.09.010

Journal articles

Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

Virginie de Barnier ^{1, 2} Chris Janiszewski Dwight Merunka ^{3, 2} Stijn M.J. van Osselaer

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

3 Euromed Marseille - École de management

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-01831907
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Submitted on : Friday, July 6, 2018 - 12:45:15 PM
Last modification on : Monday, February 14, 2022 - 3:10:16 AM

Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

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Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

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