Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference

Virginie de Barnier (1, 2) , Chris Janiszewski , Dwight Merunka (3, 2) , Stijn M.J. van Osselaer

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
3 Euromed Marseille - École de management

Domaines: Gestion et management

Virginie de Barnier, Chris Janiszewski, Dwight Merunka, Stijn M.J. van Osselaer. Editorial: Marketing communications and consumer behavior: Introduction to the special issue from the 2009 La Londe conference. Journal of Business Research, 2011, 64 (1), pp.1 - 2. ⟨10.1016/j.jbusres.2009.09.010⟩. ⟨hal-01831907⟩