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Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions

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https://hal-amu.archives-ouvertes.fr/hal-01831909
Contributor : Pauline TESIO Connect in order to contact the contributor
Submitted on : Friday, July 6, 2018 - 12:49:06 PM
Last modification on : Sunday, February 13, 2022 - 4:32:02 AM

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  • HAL Id : hal-01831909, version 1

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Rita Valette-Florence, I. Becheur, Virginie de Barnier, Pierre Valette-Florence. Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions. Advances in Consumer Research, The Association for Consumer Research, 2010. ⟨hal-01831909⟩

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