Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions

Rita Valette-Florence; I. Becheur; Virginie de Barnier; Pierre Valette-Florence

Journal Articles Advances in Consumer Research Year : 2010

Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions

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Rita Valette-Florence

Function : Author

(Axe de recherche : Marketing)

I. Becheur

Function : Author

Marketing

Virginie de Barnier

Function : Author
PersonId : 171999
IdHAL : virginie-de-barnier
ORCID : 0000-0002-5596-2448
IdRef : 088363910

Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

CV

Pierre Valette-Florence

Function : Author
PersonId : 934164

Domains

Humanities and Social Sciences Business administration

Pauline TESIO : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01831909

Submitted on : Friday, July 6, 2018-12:49:06 PM

Last modification on : Thursday, February 9, 2023-4:59:51 AM

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hal-01831909 , version 1 (06-07-2018)

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HAL Id : hal-01831909 , version 1

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Rita Valette-Florence, I. Becheur, Virginie de Barnier, Pierre Valette-Florence. Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions. Advances in Consumer Research, 2010. ⟨hal-01831909⟩

Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions

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