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Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions

Rita Valette-Florence 1 I. Becheur 2 Virginie de Barnier 3, 4 Pierre Valette-Florence
1 (Axe de recherche : Marketing)
CERAG - Centre d'études et de recherches appliquées à la gestion
2 Marketing
CERAG - Centre d'études et de recherches appliquées à la gestion
3 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
4 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01831909
Contributor : Pauline Tesio <>
Submitted on : Friday, July 6, 2018 - 12:49:06 PM
Last modification on : Friday, November 6, 2020 - 4:47:02 AM

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  • HAL Id : hal-01831909, version 1

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Rita Valette-Florence, I. Becheur, Virginie de Barnier, Pierre Valette-Florence. Consumers' Attachment and Commitment to Brands and Media Titles: The role of Emotions. Advances in Consumer Research, The Association for Consumer Research, 2010. ⟨hal-01831909⟩

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