Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference - Archive ouverte HAL Access content directly
Journal Articles Journal of Business Research Year : 2014
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hal-01831911 , version 1 (06-07-2018)

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  • HAL Id : hal-01831911 , version 1

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Luk Warlop, L.J Schrum, Dwight Merunka, Virginie de Barnier. Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference. Journal of Business Research, 2014, 67 (5). ⟨hal-01831911⟩
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