Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference

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https://hal-amu.archives-ouvertes.fr/hal-01831911
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Submitted on : Friday, July 6, 2018 - 12:54:39 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

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Luk Warlop, L.J Schrum, Dwight Merunka, Virginie de Barnier. Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference. Journal of Business Research, Elsevier, 2014, 67 (5). ⟨hal-01831911⟩

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