Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference

Luk Warlop; L.J Schrum; Dwight Merunka; Virginie de Barnier

Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference

Luk Warlop ¹ L.J Schrum Dwight Merunka ^{2, 3} Virginie de Barnier ^{2, 3}

1 KU Leuven - Catholic University of Leuven - Katholieke Universiteit Leuven

2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadatas

https://hal-amu.archives-ouvertes.fr/hal-01831911
Contributor : Pauline Tesio <>
Submitted on : Friday, July 6, 2018 - 12:54:39 PM
Last modification on : Wednesday, April 24, 2019 - 3:40:10 PM

Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference

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Utterly arch and Advertising: Introducing the JBR Special Issue from the 2013 La Londe Conference

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