Cognitive outcomes of brand heritage: A signaling perspective

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Journal articles
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Submitted on : Friday, July 6, 2018 - 12:56:01 PM
Last modification on : Monday, April 1, 2019 - 5:27:31 PM

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Fabien Pecot, Altaf Merchant, Pierre Valette-Florence, Virginie de Barnier. Cognitive outcomes of brand heritage: A signaling perspective. Journal of Business Research, Elsevier, 2018, 85, pp.304 - 316. ⟨10.1016/j.jbusres.2018.01.016⟩. ⟨hal-01831914⟩

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