CLIENTS EXPERTS, VENEZ ACCOMPAGNES D'UN MEMBRE DE VOTRE FAMILLE ! UNE ANALYSE DE L'EFFET MODERATEUR DE LA CONNAISSANCE DU MAGASIN SUR LA RELATION ENTRE L'ACCOMPAGNEMENT ET LE MONTANT D'ACHAT.

Abstract : Customers may experience shopping alone or with companions. When customers are with companions, they spend more time in store and more money than alone. What is the influence of store knowledge on these effects? This research aims at examining the moderator effect of store knowledge on the relationships between companions, in-store time and purchase amount. We consider different companion categories: friends, spouse, other family members. This research establishes that the difference of in-store time between lonely customers versus accompanied customers (spouse or family member) is more important when store knowledge increases and in-store time impacts the purchase amount.
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Submitted on : Friday, July 13, 2018 - 11:29:05 AM
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Analyse de l'effet moderateur ...
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Lionel Nicod, Elodie Mallor, Sylvie Llosa. CLIENTS EXPERTS, VENEZ ACCOMPAGNES D'UN MEMBRE DE VOTRE FAMILLE ! UNE ANALYSE DE L'EFFET MODERATEUR DE LA CONNAISSANCE DU MAGASIN SUR LA RELATION ENTRE L'ACCOMPAGNEMENT ET LE MONTANT D'ACHAT.. 21ème Colloque Etienne THil, Oct 2018, Roubaix, France. ⟨hal-01838298⟩

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