What benefits a firm can derive from integrative multichannel management? - Archive ouverte HAL Access content directly
Journal Articles La Revue des Sciences de Gestion Year : 2014

What benefits a firm can derive from integrative multichannel management?

Anne Marianne Seck
Centre d'Études et de Recherche en Gestion d'Aix-Marseille
CV

Domains

Humanities and Social Sciences Humanities and Social Sciences Business administration

SARRA KOUADA  : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-01839567

Submitted on : Sunday, July 15, 2018-3:43:52 PM

Last modification on : Thursday, July 14, 2022-4:08:05 AM

Not file

Dates and versions

hal-01839567 , version 1 (15-07-2018)

Identifiers

  • HAL Id : hal-01839567 , version 1

Cite

Anne Marianne Seck. What benefits a firm can derive from integrative multichannel management?. La Revue des Sciences de Gestion, 2014. ⟨hal-01839567⟩

Export

BibTeX TEI Dublin Core DC Terms EndNote Datacite

Collections

UNIV-TLN UNIV-AMU CERGAM
22 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More