What benefits a firm can derive from integrative multichannel management?

Anne Marianne Seck 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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Journal articles
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https://hal-amu.archives-ouvertes.fr/hal-01839567
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Submitted on : Sunday, July 15, 2018 - 3:43:52 PM
Last modification on : Friday, April 26, 2019 - 4:06:06 PM

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Anne Marianne Seck. What benefits a firm can derive from integrative multichannel management?. La Revue des Sciences de Gestion, Revue des Sciences de Gestion, 2014. ⟨hal-01839567⟩

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