https://hal-amu.archives-ouvertes.fr/hal-01839567 Contributor : SARRA KOUADAConnect in order to contact the contributor Submitted on : Sunday, July 15, 2018 - 3:43:52 PM Last modification on : Sunday, June 26, 2022 - 10:17:36 AM
Anne Marianne Seck. What benefits a firm can derive from integrative multichannel management?. La Revue des Sciences de Gestion, Revue des Sciences de Gestion, 2014. ⟨hal-01839567⟩