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Journal Articles La Revue des Sciences de Gestion Year : 2014

What benefits a firm can derive from integrative multichannel management?

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hal-01839567 , version 1 (15-07-2018)

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  • HAL Id : hal-01839567 , version 1

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Anne Marianne Seck. What benefits a firm can derive from integrative multichannel management?. La Revue des Sciences de Gestion, 2014. ⟨hal-01839567⟩
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