Service encounter in multi-channel distribution context: virtual and face-to-face interactions and consumer satisfaction

Anne Marianne Seck; Jean Philippe

doi:10.1080/02642069.2011.622370

Journal articles

Service encounter in multi-channel distribution context: virtual and face-to-face interactions and consumer satisfaction

Anne Marianne Seck ¹ Jean Philippe ²

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

2 SBM offshore

Document type :

Journal articles

Domain :

Humanities and Social Sciences

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-01839568
Contributor : Sarra Kouada Connect in order to contact the contributor
Submitted on : Sunday, July 15, 2018 - 3:46:51 PM
Last modification on : Friday, October 22, 2021 - 3:36:46 AM

Service encounter in multi-channel distribution context: virtual and face-to-face interactions and consumer satisfaction

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Service encounter in multi-channel distribution context: virtual and face-to-face interactions and consumer satisfaction

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