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Governance of inter-organizational relations and supply chain management: The case of franchising networks

Abstract : Since the 1980s, the franchise relationship has given rise to numerous investigations in the fields of marketing and distribution. It refers to a contract between two legally independent companies, the franchisor and the franchisee. The franchisor owns a brand and/or a concept, while the franchisee exploits the franchisor’s brand and/or concept. Based on an inter-organizational collaboration without subordination, the franchise relationship raises the question of its governance from a dual perspective, financial and commercial. On the other hand, the logistics dimension has rarely been addressed in the literature. This article, which is programmatic in nature, indicates the presence of a research perspective at this level and highlights the issues at stake.
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https://hal-amu.archives-ouvertes.fr/hal-01854048
Contributor : François Fulconis <>
Submitted on : Monday, August 6, 2018 - 1:01:26 PM
Last modification on : Tuesday, January 14, 2020 - 10:38:04 AM

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  • HAL Id : hal-01854048, version 1

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Thierry Allegre, François Fulconis, Gilles Paché. Governance of inter-organizational relations and supply chain management: The case of franchising networks. 9th IRMBAM - International Research Meeting in Business and Management, IPAG Business School, South Champagne Business School, Telfer School of Management - University of Ottawa, and University of Nice Sophia Antipolis (UNS), Jul 2018, Nice, France. pp. 1-18. ⟨hal-01854048⟩

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