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An Investigation of Logistical Service in Franchising System: A Case Study in the French Context

Abstract : In the past forty years, the franchising system has undergone a remarkable expansion, notably in France, retaining more and more the attention of economy and service management researchers. A recurring question relates to the sources of competitive advantage that a franchise network may have. This paper intends to contribute to the debate based on the fundamentals of the resource/competence-based view, and applying the reflection to the case of the logistical service. Based on a case study driven within a franchise network, it is possible to conclude that the supply chain competences of a franchisor play an important role in the level of perceived satisfaction of franchisees when customised solutions are proposed thanks to information technologies.
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https://hal-amu.archives-ouvertes.fr/hal-01854417
Contributor : François Fulconis Connect in order to contact the contributor
Submitted on : Monday, August 6, 2018 - 4:01:39 PM
Last modification on : Saturday, December 18, 2021 - 4:53:18 PM

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  • HAL Id : hal-01854417, version 1

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Thierry Allegre, François Fulconis, Gilles Paché. An Investigation of Logistical Service in Franchising System: A Case Study in the French Context. International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), IGI Global, 2014, July-September, 5 (3), pp.34-53. ⟨hal-01854417⟩

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