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Conference papers

The influence of design on luxury brand love

Aurélie Hemonnet-Goujot 1, 2 Pierre Valette-Florence 3, 4
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
3 CERAG - Centre d'études et de recherches appliquées à la gestion
4 UGA IAE - Institut d'Administration des Entreprises - Grenoble
Document type :
Conference papers
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https://hal-amu.archives-ouvertes.fr/hal-01883770
Contributor : Aurélie Hemonnet-Goujot <>
Submitted on : Friday, September 28, 2018 - 4:18:05 PM
Last modification on : Wednesday, October 7, 2020 - 12:40:04 PM

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  • HAL Id : hal-01883770, version 1

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UNIV-AMU | UGA | CERGAM | UNIV-TLN | CERAG

Citation

Aurélie Hemonnet-Goujot, Pierre Valette-Florence. The influence of design on luxury brand love. Global Marketing Conference, Jul 2018, Tokyo, Japan. ⟨hal-01883770⟩

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