Skip to Main content Skip to Navigation
Conference papers

The influence of design on luxury brand love

Aurélie Hemonnet-Goujot 1, 2 Pierre Valette-Florence 3, 4
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
3 CERAG - Centre d'études et de recherches appliquées à la gestion
4 UGA IAE - Université Grenoble Alpes - Institut d'Administration des Entreprises
Document type :
Conference papers
Complete list of metadata
https://hal-amu.archives-ouvertes.fr/hal-01883770
Contributor : Aurélie Hemonnet-Goujot Connect in order to contact the contributor
Submitted on : Friday, September 28, 2018 - 4:18:05 PM
Last modification on : Friday, February 4, 2022 - 3:25:46 AM

Identifiers

  • HAL Id : hal-01883770, version 1

Collections

UNIV-AMU | CERGAM | UNIV-TLN | CERAG | UGA | INCIAM

Citation

Aurélie Hemonnet-Goujot, Pierre Valette-Florence. The influence of design on luxury brand love. Global Marketing Conference, Jul 2018, Tokyo, Japan. ⟨hal-01883770⟩

Export

BibTeX TEI DC DCterms EndNote Datacite

Share

Metrics

Record views

95