HAL will be down for maintenance from Friday, June 10 at 4pm through Monday, June 13 at 9am. More information
Skip to Main content Skip to Navigation
Other publications

Strategic case: Change and change management in adidas AG

Abstract : This business case is made on the base of direct observations at adidas AG in the first months of 2017. These observations have to be seen in the framework of a master’s degree internship at adidas HQ in the finance department project management office. Smartsheet is an actual project at adidas AG and all the analysis done in this business case are based on actual problems encountered during the implementation of the tool. This business case gives a direct unique insight in how projects are done at adidas AG. it is important to mention that this business case is purely our intellectual product and interpretation and it was not written in a cooperative work with adidas.
Document type :
Other publications
Complete list of metadata

Contributor : Emmanuelle Reynaud Connect in order to contact the contributor
Submitted on : Wednesday, March 20, 2019 - 11:53:29 AM
Last modification on : Friday, February 4, 2022 - 3:26:36 AM
Long-term archiving on: : Friday, June 21, 2019 - 1:21:12 PM


HAL Case-Adidas.pdf
Files produced by the author(s)


  • HAL Id : hal-02073700, version 1



Thibault Parmentier, Emmanuelle Reynaud. Strategic case: Change and change management in adidas AG. 2018. ⟨hal-02073700⟩



Record views


Files downloads