Strategic case: Change and change management in adidas AG

Thibault Parmentier (1) , Emmanuelle Reynaud (2, 3)

1 VISEO - Objet Direct
2 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

This business case is made on the base of direct observations at adidas AG in the first months of 2017. These observations have to be seen in the framework of a master’s degree internship at adidas HQ in the finance department project management office. Smartsheet is an actual project at adidas AG and all the analysis done in this business case are based on actual problems encountered during the implementation of the tool. This business case gives a direct unique insight in how projects are done at adidas AG. it is important to mention that this business case is purely our intellectual product and interpretation and it was not written in a cooperative work with adidas.

Keywords: Smartsheet; Adidas AG; Projet

Domains: Business administration

Thibault Parmentier, Emmanuelle Reynaud. Strategic case: Change and change management in adidas AG. 2018. ⟨hal-02073700⟩