Journal articles
Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais
Abstract : The aim of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust, and the moderating role of age and income.
Cited literature [147 references]
https://hal-amu.archives-ouvertes.fr/hal-02118504
Contributor : Dwight Merunka Connect in order to contact the contributor
Submitted on : Friday, May 3, 2019 - 10:14:12 AM
Last modification on : Wednesday, August 21, 2019 - 4:14:01 PM
Long-term archiving on: : Monday, September 30, 2019 - 8:17:43 PM
Contributor : Dwight Merunka Connect in order to contact the contributor
Submitted on : Friday, May 3, 2019 - 10:14:12 AM
Last modification on : Wednesday, August 21, 2019 - 4:14:01 PM
Long-term archiving on: : Monday, September 30, 2019 - 8:17:43 PM
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Brand Experience Attachment Tr...
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