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Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais

Abstract : The aim of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust, and the moderating role of age and income.
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Contributor : Dwight Merunka <>
Submitted on : Friday, May 3, 2019 - 10:14:12 AM
Last modification on : Wednesday, August 21, 2019 - 4:14:01 PM
Long-term archiving on: : Monday, September 30, 2019 - 8:17:43 PM

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Richard Huaman-Ramirez, Dwight Merunka. Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais. European Business Review, Emerald, In press, 31 (5). ⟨hal-02118504⟩

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