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Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais

Richard Huaman-Ramirez 1 Dwight Merunka 2, 3 
1 EM Strasbourg - Ecole de Management de Strasbourg
2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence
3 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
Abstract : The aim of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust, and the moderating role of age and income.
Keywords : Age Income Brand experience Brand attachment Brand trust
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Submitted on : Friday, May 3, 2019 - 10:14:12 AM
Last modification on : Sunday, June 26, 2022 - 10:16:56 AM
Long-term archiving on: : Monday, September 30, 2019 - 8:17:43 PM

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Richard Huaman-Ramirez, Dwight Merunka. Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais. European Business Review, Emerald, In press, 31 (5). ⟨hal-02118504⟩

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