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Abstract : The aim of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust, and the moderating role of age and income.
https://hal-amu.archives-ouvertes.fr/hal-02118504 Contributor : Dwight MERUNKAConnect in order to contact the contributor Submitted on : Friday, May 3, 2019 - 10:14:12 AM Last modification on : Sunday, June 26, 2022 - 10:16:56 AM Long-term archiving on: : Monday, September 30, 2019 - 8:17:43 PM
Richard Huaman-Ramirez, Dwight Merunka. Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais. European Business Review, Emerald, In press, 31 (5). ⟨hal-02118504⟩