Brand experience effects on brand attachment: The role of brand trust, age, and income

Richard Huaman-Ramirez; Dwight Merunka

Journal articles

Brand experience effects on brand attachment: The role of brand trust, age, and income: anglais

Richard Huaman-Ramirez ¹ Dwight Merunka ^{2, 3}

1 EM Strasbourg - Ecole de Management de Strasbourg

2 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

3 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Abstract : The aim of this study is to examine how brand attachment is related to brand experience. The model tests the partial mediating role of brand trust, and the moderating role of age and income.

Keywords : Brand trust Age Brand experience Brand attachment Income

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

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https://hal-amu.archives-ouvertes.fr/hal-02118504
Contributor : Dwight Merunka <>
Submitted on : Friday, May 3, 2019 - 10:14:12 AM
Last modification on : Wednesday, August 21, 2019 - 4:14:01 PM
Long-term archiving on: : Monday, September 30, 2019 - 8:17:43 PM

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