G. A. Bakamitsos and G. J. Siomkos, Context effects in marketing practice: The case of mood, Journal of Consumer Behaviour, vol.3, issue.4, pp.304-314, 2004.

J. L. Beauvois and R. V. Joule, La soumission librement consentie, 2010.

M. Beck and D. Crié, Les nouvelles aides à la vente et à l'achat : définition, état de l'art et proposition d'une taxinomie, Decisions Marketing, issue.79, 2015.
DOI : 10.7193/dm.079.131.150

S. A. Brasel and J. Gips, Tablets, touchscreens, and touchpads: How varying touch interfaces trigger psychological ownership and endowment, Journal of Consumer Psychology, vol.24, issue.2, pp.226-233, 2014.
DOI : 10.1016/j.jcps.2013.10.003

S. A. Brasel and J. Gips, Interface psychology: touchscreens change attribute importance, decision criteria, and behavior in online choice, Cyberpsychology, Behavior, and Social Networking, vol.18, issue.9, pp.534-538, 2015.
DOI : 10.1089/cyber.2014.0546
URL : http://europepmc.org/articles/pmc4575518?pdf=render

D. Courbet, F. Bernard, R. V. Joule, S. Halimi-falkowicz, and N. Guéguen, Small clicks, great effects: the immediate and delayed influence of websites containing serious games on behavior and attitude, International Journal of Advertising, vol.35, issue.6, pp.949-969, 2016.

B. J. Fogg, Persuasive technology: Using computers to change what we think and do, 2002.
DOI : 10.1145/764008.763957
URL : http://dl.acm.org/ft_gateway.cfm?id=763957&type=pdf

M. P. Fourquet-courbet and D. Courbet, Quels processus sociocognitifs et socio-affectifs dans les usages ? Quels effets sur les joueurs ? État des recherches et nouvelles perspectives, Réseaux, vol.33, pp.199-228, 2015.

J. L. Freedman and S. C. Fraser, Compliance without pressure: the foot-inthe-door technique, Journal of personality and social psychology, vol.4, issue.2, p.195, 1966.

M. P. Gardner, Mood states and consumer behavior: A critical review, Journal of Consumer research, vol.12, issue.3, pp.281-300, 1985.
DOI : 10.1086/208516

A. Grassini, A. Pascual, and N. Guéguen, The effect of the foot-in-the-door technique on sales in a computer-mediated field setting, Communication Research Reports, vol.30, issue.1, pp.63-67, 2013.

C. A. Kiesler, The psychology of commitment: Experiments linking behavior to belief, 1971.

J. Kim and S. J. Mcmillan, Evaluation of internet advertising research: A bibliometric analysis of citations from key sources, Journal of Advertising, vol.37, issue.1, pp.99-112, 2008.

J. Kim, N. Spielmann, and S. J. Mcmillan, Experience effects on interactivity: Functions, processes, and perceptions, Journal of Business Research, vol.65, issue.11, pp.1543-1550, 2012.
DOI : 10.1016/j.jbusres.2011.02.038

R. L. Klatzky and J. Peck, Please touch: Object properties that invite touch, IEEE Transactions on Haptics, vol.5, issue.2, pp.139-147, 2012.
DOI : 10.1109/toh.2011.54

C. Klimmt, P. Vorderer, and U. Ritterfeld, Interactivity and generalizability: New media, new challenges, Communication methods and measures, vol.1, issue.3, pp.169-179, 2007.
DOI : 10.1080/19312450701434961
URL : https://research.vu.nl/ws/files/2250381/Klimmt%20Communication%20Methods%20and%20Measures%201(3)%202007%20u.pdf

J. Lee, H. Park, and K. Wise, Brand interactivity and its effects on the outcomes of advergame play, New media & society, vol.16, issue.8, pp.1268-1286, 2014.

Y. Liu, Developing a scale to measure the interactivity of websites, Journal of advertising research, vol.43, issue.2, pp.207-216, 2003.

Y. Liu and L. J. Shrum, What is interactivity and is it always such a good thing? Implications of definition, person, and situation for the influence of interactivity on advertising effectiveness, Journal of advertising, vol.31, issue.4, pp.53-64, 2002.

Y. Liu and L. J. Shrum, A dual-process model of interactivity effects, Journal of Advertising, vol.38, issue.2, pp.53-68, 2009.

S. J. Mcmillan, J. S. Hwang, and G. Lee, Effects of structural and perceptual factors on attitudes toward the website, Journal of Advertising Research, vol.43, issue.4, pp.400-409, 2003.

A. Nemery, Elaboration, validation et application de la grille de critères de persuasion interactive (Doctoral dissertation, 2012.

H. K. Ott, M. Vafeiadis, S. Kumble, and T. F. Waddell, Effect of message interactivity on product attitudes and purchase intentions, Journal of Promotion Management, vol.22, issue.1, pp.89-106, 2016.

R. E. Petty and J. T. Cacioppo, The elaboration likelihood model of persuasion, Advances in experimental social psychology, vol.19, pp.123-205, 1986.

C. Poirier, A. Pascual, and N. Guéguen, Efficacité du pied-dans-la-porte en fonction de l'âge des enfants, Canadian Journal of Behavioural Science/Revue canadienne des sciences du comportement, vol.47, issue.1, p.80, 2015.
DOI : 10.1037/a0037822

A. R. Pratkanis, Social influence analysis: An index of tactics. The science of social influence: Advances and future progress, pp.17-82, 2007.

U. Ritterfeld and M. Cody, Serious games: Mechanisms and effects, 2009.
DOI : 10.4324/9780203891650

M. Sellers, Designing the experience of interactive play, Playing video games: Motives, responses, and consequences, vol.922, 2006.

J. L. Sherry, Flow and media enjoyment, Communication theory, vol.14, issue.4, pp.328-347, 2004.
DOI : 10.1093/ct/14.4.328

T. A. Shimp, Attitude toward the ad as a mediator of consumer brand choice, Journal of advertising, vol.10, issue.2, pp.9-48, 1981.

L. J. Shrum, T. M. Lowrey, and Y. Liu, Emerging issues in advertising research, The SAGE Handbook of Media Processes and Effects, pp.299-312, 2009.

M. Sicilia, S. Ruiz, and J. L. Munuera, Effects of interactivity in a web site: The moderating effect of need for cognition, Journal of advertising, vol.34, issue.3, pp.31-44, 2005.

J. H. Song and G. M. Zinkhan, Determinants of perceived web site interactivity, Journal of marketing, vol.72, issue.2, pp.99-113, 2008.
DOI : 10.1509/jmkg.72.2.99

S. S. Sundar, S. Kalyanaraman, and J. Brown, Explicating web site interactivity: Impression formation effects in political campaign sites, Communication research, vol.30, issue.1, pp.30-59, 2003.
DOI : 10.1177/0093650202239025

M. Tremayne and S. Dunwoody, Interactivity, information processing, and learning on the World Wide Web, Science Communication, vol.23, issue.2, pp.111-134, 2001.

G. Van-noort, H. A. Voorveld, and E. A. Van-reijmersdal, Interactivity in brand web sites : cognitive, affective, and behavioral responses explained by consumers' online flow experience, Journal of Interactive Marketing, vol.26, issue.4, pp.223-234, 2012.

H. A. Voorveld, G. Van-noort, and M. Duijn, Building brands with interactivity: The role of prior brand usage in the relation between perceived website interactivity and brand responses, Journal of Brand Management, vol.20, issue.7, pp.608-622, 2013.

Q. Xu and S. S. Sundar, Lights, camera, music, interaction! Interactive persuasion in e-commerce, Communication Research, vol.41, issue.2, pp.282-308, 2014.
DOI : 10.1177/0093650212439062

M. Y. Yim, S. C. Yoo, B. D. Till, and M. S. Eastin, In-store video advertising effectiveness, Journal of Advertising Research, vol.50, issue.4, pp.386-402, 2010.
DOI : 10.2501/s0021849910091634

D. Yoon and S. Youn, Brand experience on the website: its mediating role between perceived interactivity and relationship quality, Journal of Interactive Advertising, vol.16, issue.1, pp.1-15, 2016.
DOI : 10.1080/15252019.2015.1136249

Y. Zhu and J. Meyer, Getting in touch with your thinking style: How touchscreens influence purchase, Journal of Retailing and Consumer Services, vol.38, pp.51-58, 2017.
DOI : 10.1016/j.jretconser.2017.05.006

, PLV avec un écran audiovisuel ou avec un écran tactile