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Le Télégramme, ou les vertus oubliées de la concurrence

Abstract : The market of the French regional press is highly concentrated. Duopolies or oligopolies do not exist anymore. The findings of past research assert that a decrease in circulation is partly a consequence of a lack of competition, advertising revenues with monopolitic rates compensating the financial losses. However, thanks to the digital disruption, race between entrepreneurs is back either in the ad market or the editorial side, the lower entry costs generating the emergence of independent websites devoted to news. It is too early to study in situ the effects of competition between digital outlets operated by legacy companies or new entrepreneurs. We investigate a study case, a newspaper in Brittany, performing remarkably well although as a contender in a full and fiercely competitive market, including recently at the level of some digital ventures.
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https://hal-amu.archives-ouvertes.fr/hal-02120432
Contributor : Clara Galliano <>
Submitted on : Sunday, May 5, 2019 - 11:25:47 PM
Last modification on : Monday, May 6, 2019 - 1:27:07 AM

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  • HAL Id : hal-02120432, version 1

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Philippe Wallez, Jean-Baptiste Lesourd. Le Télégramme, ou les vertus oubliées de la concurrence. Les cahiers du journalisme, Bertrand Labasse, 2018, 2 (2), pp.217-234. ⟨hal-02120432⟩

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