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The Augmented Customer Relationship: the Increasing Importance of the Customer's Role

Lionel Nicod 1 Sylvie Llosa 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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https://hal-amu.archives-ouvertes.fr/hal-02139313
Contributor : Lionel Nicod <>
Submitted on : Friday, May 24, 2019 - 3:52:27 PM
Last modification on : Saturday, May 25, 2019 - 1:28:03 AM

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  • HAL Id : hal-02139313, version 1

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Lionel Nicod, Sylvie Llosa. The Augmented Customer Relationship: the Increasing Importance of the Customer's Role. Augmented Customer Strategy, John Wiley & Sons, Inc., pp.41-57, 2019. ⟨hal-02139313⟩

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