The Augmented Customer Relationship: the Increasing Importance of the Customer's Role

Lionel Nicod (1) , Sylvie Llosa (1)

1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Domains: Humanities and Social Sciences; Business administration

Lionel Nicod, Sylvie Llosa. The Augmented Customer Relationship: the Increasing Importance of the Customer's Role. Augmented Customer Strategy, John Wiley & Sons, Inc., pp.41-57, 2019. ⟨hal-02139313⟩