Skip to Main content Skip to Navigation
Book sections

The Augmented Customer Relationship: the Increasing Importance of the Customer's Role

Lionel Nicod 1 Sylvie Llosa 1
1 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille
Document type :
Book sections
Complete list of metadata
https://hal-amu.archives-ouvertes.fr/hal-02139313
Contributor : Lionel Nicod <>
Submitted on : Friday, May 24, 2019 - 3:52:27 PM
Last modification on : Saturday, May 25, 2019 - 1:28:03 AM

Identifiers

  • HAL Id : hal-02139313, version 1

Collections

UNIV-AMU | CERGAM | UNIV-TLN

Citation

Lionel Nicod, Sylvie Llosa. The Augmented Customer Relationship: the Increasing Importance of the Customer's Role. Augmented Customer Strategy, John Wiley & Sons, Inc., pp.41-57, 2019. ⟨hal-02139313⟩

Export

BibTeX TEI DC DCterms EndNote

Share

Metrics

Record views

59