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Year : 2019
Lionel Nicod : Connect in order to contact the contributor
https://hal-amu.archives-ouvertes.fr/hal-02139313
Submitted on : Friday, May 24, 2019-3:52:27 PM
Last modification on : Saturday, February 12, 2022-3:08:51 AM
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- HAL Id : hal-02139313 , version 1
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Lionel Nicod, Sylvie Llosa. The Augmented Customer Relationship: the Increasing Importance of the Customer's Role. Augmented Customer Strategy, John Wiley & Sons, Inc., pp.41-57, 2019. ⟨hal-02139313⟩
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