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Beyond the City Brand: From Co-ownership to Sensemaking for External Stakeholders

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https://hal-amu.archives-ouvertes.fr/hal-02277931
Contributor : Laura Carmouze <>
Submitted on : Wednesday, September 4, 2019 - 8:37:29 AM
Last modification on : Thursday, September 5, 2019 - 1:20:56 AM

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  • HAL Id : hal-02277931, version 1

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Christophe Alaux, Laura Carmouze, Christine Cuenca. Beyond the City Brand: From Co-ownership to Sensemaking for External Stakeholders. International Place Branding Association, Dec 2018, Macao, China. ⟨hal-02277931⟩

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