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Beyond the City Brand: From Co-ownership to Sensemaking for External Stakeholders

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hal-02277931 , version 1 (04-09-2019)

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Christophe Alaux, Laura Carmouze, Christine Cuenca. Beyond the City Brand: From Co-ownership to Sensemaking for External Stakeholders. International Place Branding Association, Dec 2018, Macao, China. ⟨hal-02277931⟩
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