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Brand heritage as a temporal perception: conceptualisation, measure and consequences

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https://hal-amu.archives-ouvertes.fr/hal-02301544
Contributor : Virginie de Barnier <>
Submitted on : Monday, September 30, 2019 - 3:17:44 PM
Last modification on : Tuesday, October 6, 2020 - 3:08:56 AM

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Fabien Pecot, Pierre Valette-Florence, Virginie de Barnier. Brand heritage as a temporal perception: conceptualisation, measure and consequences. Journal of Marketing Management, Westburn Publishers, 2018, pp.1-20. ⟨10.1080/0267257X.2019.1667414⟩. ⟨hal-02301544⟩

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