Brand heritage as a temporal perception: conceptualisation, measure and consequences

Fabien Pecot; Pierre Valette-Florence; Virginie de Barnier

doi:10.1080/0267257X.2019.1667414

Journal articles

Brand heritage as a temporal perception: conceptualisation, measure and consequences

Fabien Pecot ¹ Pierre Valette-Florence ² Virginie de Barnier ^{3, 4}

1 AMU - Aix Marseille Université

2 CERAG - Centre d'études et de recherches appliquées à la gestion

3 AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence

4 CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille

Document type :

Journal articles

Domain :

Humanities and Social Sciences / Business administration

Complete list of metadata

https://hal-amu.archives-ouvertes.fr/hal-02301544
Contributor : Virginie de Barnier Connect in order to contact the contributor
Submitted on : Monday, September 30, 2019 - 3:17:44 PM
Last modification on : Tuesday, October 19, 2021 - 10:59:40 PM

Brand heritage as a temporal perception: conceptualisation, measure and consequences

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Brand heritage as a temporal perception: conceptualisation, measure and consequences

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