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Customer proactive training vs customer reactive training in retail store settings: Effects on script proficiency, customer satisfaction, and sales volume

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https://hal-amu.archives-ouvertes.fr/hal-02490363
Contributor : Lionel Nicod <>
Submitted on : Tuesday, February 25, 2020 - 10:36:06 AM
Last modification on : Wednesday, February 26, 2020 - 2:04:06 AM

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Lionel Nicod, Sylvie Llosa, David Bowen. Customer proactive training vs customer reactive training in retail store settings: Effects on script proficiency, customer satisfaction, and sales volume. Journal of Retailing and Consumer Services, Elsevier, 2020, 55, pp.102069. ⟨10.1016/j.jretconser.2020.102069⟩. ⟨hal-02490363⟩

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