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Rutinas profesionales en las redacciones en crisis de los diarios españoles 2008-2018. Caso de estudio: El Mundo del siglo XXI de Madrid (Unidad Editorial)

Abstract : The aim of this paper is to address the change of the so-called professional routines in the newsrooms, product of the business strategy followed to face the confluence of the global economic crisis of 2008 together with the structural crisis of the print media sector. Taking as a case study the newspaper El Mundo del Siglo XXI of Madrid, edited by Unidad Editorial, we will analyze in detail the billing, dissemination and its impact on the number of employees in the analyzed period of 2008-18, as well as the performances undertaken by this communication group (El Mundo, Marca, Expansión, Telva, Actualidad Económica, etc.), both in terms of expenses, reductions in local editions, personnel and salaries, together with a reorganization that allows the creation of content with many fewer journalists («cross-cutting areas» and simplification of the design and use of templates); as well as in revenues («Digital first»), trying to boost the growth of digital advertising to compensate in this way the fall of conventional advertising and the sharp decline in sales at the kiosks.
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https://hal-amu.archives-ouvertes.fr/hal-02553166
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Submitted on : Friday, April 24, 2020 - 10:51:54 AM
Last modification on : Saturday, April 25, 2020 - 1:45:46 AM

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Mario F. Benito Cabello, Pedro Pérez Cuadrado. Rutinas profesionales en las redacciones en crisis de los diarios españoles 2008-2018. Caso de estudio: El Mundo del siglo XXI de Madrid (Unidad Editorial). El Argonauta español. Revue consacrée à l'étude de la presse espagnole de ses origines à nos jours, TELEMME UMR 7303, Aix Marseille Université, CNRS, 2019, La crisis de la prensa diaria en España 2008-2018, ⟨10.4000/argonauta.3477⟩. ⟨hal-02553166⟩

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