, Yet, we may add that if the 'postcard craze' united many Victorians and Edwardians, their choice of postcard theme is an important element to take into consideration. Some collectors were keen on Helena Maguire's 'Cat' series while others bought Empire or Empire-related postcards. The latter were numerous considering the massive production of the postcards they favoured. It is possible to imagine that they were the same people who subscribed to Boys' and Girls' Empire magazines and bought juvenile literature grounded in imperial settings for their children. Picture postcards were a cheap and popular means to reproduce and spread Orientalist and exotic scenes which for most of them were views of the British Empire. They thus shaped the British mindset and were therefore tokens of a Victorian and Edwardian fashion for the Empire as proved by the popularity of the 'relief of Mafeking' picture postcard. It showed a drawing of Colonel Baden-Powell, On the other hand, we may infer that, if these objects were fashionable, the public would seek them and thus would, willingly or not, participate in the propagation of a fashionable idea, 2000.

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