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Brands using historical references: a consumers’ perspective

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https://hal-amu.archives-ouvertes.fr/hal-02869830
Contributor : Virginie de Barnier <>
Submitted on : Tuesday, June 16, 2020 - 12:12:14 PM
Last modification on : Wednesday, June 17, 2020 - 3:33:43 AM

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Fabien Pecot, Virginie de Barnier. Brands using historical references: a consumers’ perspective. Journal of Brand Management, Palgrave Macmillan, 2018, 25 (2), pp.171-184. ⟨10.1057/s41262-017-0076-y⟩. ⟨hal-02869830⟩

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