Brands using historical references: a consumers’ perspective

Fabien Pecot; Virginie de Barnier

doi:10.1057/s41262-017-0076-y

Journal Articles Journal of Brand Management Year : 2018

Brands using historical references: a consumers’ perspective

(1) ,

1

Fabien Pecot

Function : Author
PersonId : 791572
ORCID : 0000-0001-6455-6663

University of York [York, UK]

Virginie de Barnier

Function : Author
PersonId : 171999
IdHAL : virginie-de-barnier
ORCID : 0000-0002-5596-2448
IdRef : 088363910

CV

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Business administration

VIRGINIE DE BARNIER : Connect in order to contact the contributor

https://hal-amu.archives-ouvertes.fr/hal-02869830

Submitted on : Tuesday, June 16, 2020-12:12:14 PM

Last modification on : Monday, February 14, 2022-3:28:55 AM

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hal-02869830 , version 1 (16-06-2020)

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HAL Id : hal-02869830 , version 1
DOI : 10.1057/s41262-017-0076-y

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Fabien Pecot, Virginie de Barnier. Brands using historical references: a consumers’ perspective. Journal of Brand Management, 2018, 25 (2), pp.171-184. ⟨10.1057/s41262-017-0076-y⟩. ⟨hal-02869830⟩

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