https://hal-amu.archives-ouvertes.fr/hal-03179685 Contributor : Samia MoumadeConnect in order to contact the contributor Submitted on : Wednesday, March 24, 2021 - 6:18:51 PM Last modification on : Friday, February 4, 2022 - 3:25:46 AM
Samia Moumade, Aurélie Hemonnet-Goujot, Pierre Valette-Florence. THE ERA OF “WOKE-WASHING”: HOW CONSUMERS PERCEIVE BRAND ACTIVISM?. 37ème Congrès International de l’Association Française du Marketing, May 2021, Angers, France. ⟨hal-03179685v2⟩