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Does any kind of Seal of Guarantee have Impact on Consumer Behavior?

Fabienne Chameroy
Centre d'Études et de Recherche en Gestion d'Aix-Marseille
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Jean-Louis Chandon
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https://hal-amu.archives-ouvertes.fr/hal-03556784

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hal-03556784 , version 1 (04-02-2022)

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  • HAL Id : hal-03556784 , version 1

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Fabienne Chameroy, Jean-Louis Chandon. Does any kind of Seal of Guarantee have Impact on Consumer Behavior?. 9th International Marketing Trends Conference, Jan 2010, Venise, Italy. ⟨hal-03556784⟩

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