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Conference papers

Does any kind of Seal of Guarantee have Impact on Consumer Behavior?

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https://hal-amu.archives-ouvertes.fr/hal-03556784
Contributor : Fabienne Chameroy Connect in order to contact the contributor
Submitted on : Friday, February 4, 2022 - 10:06:19 AM
Last modification on : Thursday, February 10, 2022 - 8:12:01 AM

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  • HAL Id : hal-03556784, version 1

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Fabienne Chameroy, Jean-Louis Chandon. Does any kind of Seal of Guarantee have Impact on Consumer Behavior?. 9th International Marketing Trends Conference, Jan 2010, Venise, Italy. ⟨hal-03556784⟩

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