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Journal articles

Panorama de las revistas nativas digitales en España: antecedentes, desarrollo y situación

Abstract : In Spain, the first digital native publications that began to exploit the immense possibilities of tablets and mobiles emerged in 2013: were Don magazines -released by The Gang Tab-, Vis a Vis and Mine (edited by Ploi Media), all they belong to the category of ‘lifestyle’. In 2014 the first native publication was published, available for all media: MARCA Plus, and it did so by collecting the witness of Quality Sport, a publication available only for Apple tablets, born in paper format in December 2012. After them, the newspaper Sport launched Sport Magazine (born in October 2014, although it has already disappeared) and the newspaper As launched AS Color (since April 2014 in an interactive format, although it has been converted into a web section in 2018). After that, many others were born and died within an industry that is still looking for stability. The objective of this communication is to identify and categorize the different initiatives that have existed in Spain regarding the native digital magazines and describe the current panorama of this type of products in our country. For this we will focus on a descriptive research. Regarding the methodology that we will use to approach our communication, given that we are dealing with a descriptive investigation and case studies, we will use qualitative techniques such as participant observation and in-depth interviewing, mainly. Although we will apply quantitative techniques such as content analysis, in addition to carrying out a bibliographic review of everything published in this regard. All this will allow us to conclude that digital native magazines stand out for their design, creativity, innovative character, interactivity, new visual narratives and the importance they attach to images. They are, therefore, an ideal support for new advertising formats, although they have not yet managed to develop a solid industry by not finding a novel and stable business model in the current digital communication landscape.
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Submitted on : Friday, February 11, 2022 - 9:37:35 AM
Last modification on : Saturday, February 12, 2022 - 3:45:59 AM

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Pedro Pérez Cuadrado, Ignacio Labarga Adán, Laura Gonzalez Dièz. Panorama de las revistas nativas digitales en España: antecedentes, desarrollo y situación. Vulnerabilidad y cultura digital, 2020. ⟨hal-03565596⟩

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