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What Are the Combinations of Patterns of Brand Engagement Leading to High Brand Loyalty Intentions in Social Media? An Extended Abstract

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https://hal-amu.archives-ouvertes.fr/hal-03591727
Contributor : Fanny Magnoni Connect in order to contact the contributor
Submitted on : Monday, February 28, 2022 - 5:55:21 PM
Last modification on : Tuesday, March 1, 2022 - 3:23:13 AM

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Agnès Helme-Guizon, Fanny Magnoni. What Are the Combinations of Patterns of Brand Engagement Leading to High Brand Loyalty Intentions in Social Media? An Extended Abstract. Marketing at the Confluence between Entertainment and Analytics, Springer International Publishing, pp.1397-1402, 2017, Developments in Marketing Science: Proceedings of the Academy of Marketing Science, ⟨10.1007/978-3-319-47331-4_276⟩. ⟨hal-03591727⟩

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