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Alter-entrepreneuriat, communication organisante, communication instituante. Quel(s) agir(s) communicationnel(s) pour un modèle économique durable ?

Abstract : The dominant model of development equated with GDP, economic growth and consumption is no longer sustainable. Is the post-COVID society ready to go beyond it, given this time of rupture? Not so sure, judging by the government measures stimulating this same consumption, the actual unprecedented utilization of single-use plastic goods (masks, tests...), the delay in ecological imperatives. The question of integrating "social" AND "ecological" sustainability in companies remains unsettled, both in practices and in scientific work (Ballereau & al, 2020). We will approach this issue from an interdisciplinary angle, confronting the concept of Alter-entrepreneurship (Marchesnay, 2020) or sustainable and responsible Entrepreneurship (Ballereau & al, 2020; Persais, 2020) with those of 'organizing’ and 'instituting' communication' (Bouillon & Loneux, 2021, Bernard, 2016a). How to articulate the different communication approaches that "in-form organizations" (Le Moënne, 2021), in the context of Sustainable Entrepreneurship and its support? What communicational action(s) in or for a multiple and complex phenomenon of Alter-entrepreneurship(s)?
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https://hal.archives-ouvertes.fr/hal-03669025
Contributor : Maya Velmuradova Connect in order to contact the contributor
Submitted on : Tuesday, May 17, 2022 - 3:01:37 PM
Last modification on : Monday, June 27, 2022 - 1:47:14 PM

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  • HAL Id : hal-03669025, version 1

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Maya Velmuradova, Thierry Levy-Tadjine, Sibel Tokatlioglu. Alter-entrepreneuriat, communication organisante, communication instituante. Quel(s) agir(s) communicationnel(s) pour un modèle économique durable ?. 89e Congrès ACFAS, Colloque N°405 ALTER-ORGANISATION : L’alter, providence ou contrainte post-covid19 ?, ACFAS, May 2022, En ligne, Canada. ⟨hal-03669025⟩

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